Articles & Blog Content
From my masters in journalism to years of experience in print and digital publications, I’m excited to flex my creative muscles on new content. But I also have a knack for repurposing existing work and stretching content investments even further.
Lead Magnets
If a lead hands over their contact information in exchange for a coveted tool, will your downloadable live up to their expectations?
Thought Leadership
Whether its ghost-written articles placed in high-profile publications, white papers that generate new business or press packets that score speaking gigs, let’s capture the undivided attention of your target audience.
Case Studies
When you follow the problem --> solution --> results format, it's hard to argue that you're not making a difference in real clients' lives.
Reports & White Papers
There’s a goldmine in data, both proprietary and external. I can help you leverage internal resources to connect with targeted audiences and weave them into findings and news hooks for a richer experience.
Strategy, SEO & Editorial Pipelines
From pushing forward long-term projects to the incremental, page-by-page changes that improve SEO and user experience, it’s time to move content strategy beyond the basics.
Social Media
So many entrepreneurs and brands start out strong on social, only to lose steam and audience share as their attention is inevitably pulled elsewhere. Here’s how to get back on track.
Event Promotion & Coverage
When it comes to making the most of your conference budget, the long-tail benefits are in content. I’ve led writing teams, edited, delivered round-ups and crafted behind-the-scenes content.
Style Guides & Tone of Voice
When it comes to engaging others to create content on your behalf, “but make it in my voice” isn’t enough.