Social Media
Many entrepreneurs and brands start out strong on social, only to lose steam and audience share as their attention is inevitably pulled elsewhere. Here are a few of the ways I can get you back on track.
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Each of these can be tailored for the particular network where your target audience is most active. My drafts always include two different versions of the same concept, with a word count tailored to each platform, emoji suggestions and five hashtag options.
Reaction posts: These are based on an external article you want to share with your sphere, but also include a call to action for your audience. All I need is the link and your hot take!
Announcements: Think mini-press releases. LinkedIn imagery categories include multiple options under the following categories: Give Kudos, Project Launch, Welcome to the Team, Work Anniversary, New Position, New Education Milestone, and New Certification. Alternatively, I can provide a royalty-free cover image if you prefer.
Conversation starters: These ask provocative questions, share “unpopular” opinions, or create polls to get people talking. Since they do not have an automated visual (except for polls), I will provide a royalty-free cover image you can use if you prefer.
Other social package options:
Profile bios
Strategic plans for new or existing platforms
LinkedIn articles: Content ranges between 1,300 and 2,000 characters (per LinkedIn’s guidelines). Includes at least two headline options, royalty-free cover image and body copy with applicable external links.
Past work examples:
