Strategy, SEO & Editorial Pipelines

I’ve been the primary content leader for four major website redesigns, so I’m adept at pushing forward long-term projects. However, I also understand how to make incremental, page-by-page changes that improve SEO and the user experience. I’ve also ideated and launched content programs that measurably increase brands’ EEAT.

I’m also passionate about efficiency in content creation. I’ve not only managed editorial calendars, I’ve also significantly revamped them and even created them from scratch. I’ve never met a marketing or content team that couldn’t benefit from my unique approach to project management and pipeline efficiency. I’m excited to see how I can help your team leverage new technologies such as AI to improve campaigns, timelines and engagement.

Past work examples:

Content Mission & Quality Pillars Training Presentation

At Built In, I revamped Brand Studio's mission-to-metrics program known as the Quality Pillars. When I started at the company, I independently identified the fact that the existing method of evaluating output didn't differentiate between the final product and the process it took to get there. So I broke out each metric and reorganized the evaluation process so that it created more accurate data sets and clearer expectations for the team. I also created internal training materials as well as messaging for the various stakeholders in the process to enable everyone to speak with a unified voice when describing the purpose and intended outcome of the Quality Pillars framework. Finally, I collaborated with the Salesforce team to implement a new reporting tool to support the revamp with increased nuance and a better user experience for evaluators. I've attached two draft documents, one showing some of the ways in which I edited the existing pillars and another from the training documents I produced to help the team understand the changes that were being made.