From my masters in journalism to years of experience in print and digital publications, I’m excited to flex my creative muscles on new content. But I also have a knack for repurposing existing work and stretching content investments even further. 

If a lead hands over their contact information in exchange for a coveted tool, will your downloadable live up to their expectations?

At a time when the real estate world was roiled by a debate over private listings, our content team leaned into the news in two ways.

These emails are all designed to nurture prospects who’ve requested a lead magnet from Luxury Presence.

These emails were designed to encourage followers to get in touch with Luxury Presence’s sales team and book a demo.

Screenshot of a marketing email promoting and driving traffic to a guest post on a company’s blog.

Whether its ghost-written articles placed in high-profile publications, white papers that generate new business or press packets that score speaking gigs, let’s capture the undivided attention of your target audience.  

Whether you’re connecting with an expectant audience on a regular basis, creating one-off blasts, following up or nurturing your leads, the right copy, teaser text and subject line makes all the difference.

Inside my process of improving editorial output and alignment for one B2B agency creating sponsored content for start-up and enterprise clients.

An article published in Chicago Agent Magazine produced from on-site reporting of a Coldwell Banker brokerage event

When you follow the problem --> solution --> results format, it's hard to argue that you're not making a difference in real clients' lives.

There’s a goldmine in data, both proprietary and external. I can help you leverage internal resources to connect with targeted audiences and weave them into findings and news hooks for a richer experience.

From pushing forward long-term projects to the incremental, page-by-page changes that improve SEO and user experience, it’s time to move content strategy beyond the basics.

So many entrepreneurs and brands start out strong on social, only to lose steam and audience share as their attention is inevitably pulled elsewhere. Here’s how to get back on track.

When it comes to making the most of your conference budget, the long-tail benefits are in content. I’ve led writing teams, edited, delivered round-ups and crafted behind-the-scenes content.

Examples of emails designed to engage real estate professionals in a survey and deliver the final report to those who responded to a lead magnet campaign.

An article from Chicago Agent Magazine digging into the data behind the issue of low inventory of residential real estate in Chicago.

An article from Chicago Agent Magazine offering live coverage of the Lincoln Park Builders' real estate forum.