News Hook CTA Emails
At a time when the real estate world was roiled by a debate over private listings, our content team leaned into the news in two ways.
Chicago Agent Magazine
An article published in Chicago Agent Magazine produced from on-site reporting of a Coldwell Banker brokerage event
Lead Magnet Download Emails
These emails are all designed to nurture prospects who’ve requested a lead magnet from Luxury Presence.
Book-a-Demo Emails
These emails were designed to encourage followers to get in touch with Luxury Presence’s sales team and book a demo.
Expert Guest Post Promo Email
Screenshot of a marketing email promoting and driving traffic to a guest post on a company’s blog.
Event-Related Emails
Whether it’s driving enrollment, encouraging attendee engagement or leveraging coverage after the fact, email is a vital lever in making the most of your event budget.
Revamping Mission-to-Metrics
Inside my process of improving editorial output and alignment for one B2B agency creating sponsored content for start-up and enterprise clients.
Realtor Magazine
An article examining commonly held beliefs and turning them on their head.
Chicago Agent Magazine
Magazine article about the Opportunity Zones program and data analyzing whether or not it’s living up to the hype in Chicago real estate.
Chicago Agent Magazine
Magazine article about MLS practices of Midwest Real Estate Data (MRED) and changing policies.
Chicago Agent Magazine
Magazine article about construction industry practices in the early days of COVID-19 in Chicago
Chicago Agent Magazine
Coverage of how real estate agents and brokers in Chicago worked together to clean up after rioting.
Chicago Agent Magazine
Magazine article about how agents need to stand up to racism in the real estate industry
Chicago Agent Magazine
Four prominent real estate brokers in Chicago comment on the buyer representation lawsuits roiling the industry in this exclusive report.
Chicago Agent Magazine
Live event coverage of Coldwell Banker’s leadership meeting for real estate brokers.
Survey & Data Emails
Examples of emails designed to engage real estate professionals in a survey and deliver the final report to those who responded to a lead magnet campaign.
Chicago Agent Magazine
An article from Chicago Agent Magazine digging into the data behind the issue of low inventory of residential real estate in Chicago.
Chicago Agent Magazine
An article from Chicago Agent Magazine offering live coverage of the Lincoln Park Builders' real estate forum.